B2B on Shopify: Launch and Customization Path

About this learning path

This learning path will guide you through setting up and optimizing a store to sell to wholesale customers using B2B on Shopify features.

Starting with an understanding of the available storefront formats, you'll gain insights on selecting the best setup tailored to business needs. You'll then delve into implementing B2B features such as companies, locations, catalogs, and sales staff. Finally, discover how to craft a personalized buying experience to help build stronger, lasting relationships with customers.

Requirements

To access B2B on Shopify features, a store must be on the Shopify Plus or Enterprise plan.

We recommend that you are familiar with the Shopify platform and its features. You can take the below courses for a high level overview of the Shopify platform:

• Introduction to Shopify