Marketing Fundamentals

Learn how to optimize your use of Shopify’s marketing products and products to expand your customer base, increase sales, and grow your business. After completing the learning path, pass a proctored assessment to earn your Marketing Fundamentals badge.

Cancel Apply

rate limit

Code not recognized.

Learning path included

Proctored assessment

Verified Skills Badge

Please note: you can access this learning path without the Verified Skills Badge here.

About this learning path

In this series of courses, you’ll learn how to effectively adopt and implement Shopify’s marketing products (Marketing Automation Tools, Shop Campaigns, Audiences, and Collabs) to grow your business by reaching new customers, attracting repeat customers, and increasing first time buyers. By the end of this learning path, you’ll be prepared to integrate Shopify’s marketing tools and products into your overall Marketing strategy.

Requirements
We recommend that you are familiar with the Shopify platform and its features. You can take the below course for a high level overview of Shopify and its platform: 

Assessment details

  • The assessment consists of 40 scored questions and will take approximately 40 minutes to complete. There is no time limit for the assessment.
  • A score of 80% will earn a Shopify Verified Skills badge shareable via Credly.
  • Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge

Assessment outline

Aligning Shopify marketing products to the customer lifecycle: 34%

Finding new customers with Shopify: 25%

Converting site visitors to first-time buyers: 27%

Staying engaged with customers to boost LTV: 14%