-
The B2B merchant
-
Assessing merchant fit
-
Value proposition for DTC and B2B hybrid merchant
-
Case study – Brooklinen
-
Value proposition for B2B-first merchant
-
Case study – Carrier
-
Wrap-up and next steps
-
Course feedback
Positioning B2B on Shopify
Explore different B2B merchant types and learn how to position Shopify’s B2B solutions to address their needs.
Learn about the diverse needs, business models, and challenges faced by B2B merchants to accurately assess their fit for Shopify's B2B solutions, and leverage these insights to effectively position B2B on Shopify to prospective clients.
By the end of this course, you’ll be able to:
- Identify and classify various B2B merchant types and their specific motivations
- Evaluate the fit of prospective merchants for B2B on Shopify by assessing their business needs through discovery
- Articulate the value proposition of B2B on Shopify and how it addresses the most common pain points merchants experience