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B2B commerce and the Shopify solution
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Understanding the B2B ecosystem
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B2B operations and technology
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Quiz
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The B2B Commerce Landscape
Gain a foundational understanding of the B2B commerce landscape in order to effectively engage with wholesale clients.
This course will guide you through the dynamic world of B2B commerce, providing you with essential insights to expertly support wholesale clients. You'll learn about key B2B merchant and buyer types, sales channels, pricing strategies, wholesale business operations, and the technology solutions that power them.
- By the end of this course, you’ll be able to:
- Describe the opportunities, challenges, and digital shift within B2B commerce
- Identify key players, sales channels, business models and pricing strategies in B2B commerce
- Analyze the relationship between operations and technology within the B2B commerce landscape to inform client strategy