[Video] The Foundation for Scaling – Positioning, Pipeline & Pitching
In this session, Rachel, an experienced agency consultant, shares her insights on agency growth through effective positioning, pipeline management, and pitching strategies.
In this session, Rachel, an experienced agency consultant, shares her insights on agency growth through effective positioning, pipeline management, and pitching strategies. She emphasizes the importance of specialization and understanding client needs to differentiate agencies in a competitive market. Rachel discusses the significance of building a diverse lead pipeline and the necessity of automating lead qualification processes. She also highlights the value of paid discovery in managing client expectations and fostering long-term relationships.