- Course overview
-
Introduction
- Data and reports used in CRO
-
Essential CRO metrics and reports
-
Shopify analytics
-
Google analytics
-
Knowledge check
- Usability research and analysis methods
-
Leveraging analytics for targeted improvements
-
Analysis methods
-
Shopify video: ASCEND uncovered
-
Merchant story: Shopify's CRO audit
-
Knowledge check
- Shopify CRO roadmap
-
Your roadmap to CRO success
-
Prioritizing opportunities
-
Activity
-
Knowledge check
- Closing
-
Wrap-up and resources
-
Course quiz
-
Course feedback
CRO Analysis and Optimization
Learn how to analyze your Shopify store using reports and create a CRO roadmap.
This course equips you with the knowledge and skills to significantly improve your website’s conversion rates by focusing on a data-driven approach to maximize results.
By the end of this course, you will have the tools and knowledge to:
- Define the most impactful metrics, dimensions, and analytical methods for CRO, and describe the essential reports used in effective CRO analyses
- Analyze site visitor behavior using data from Shopify Analytics and Google Analytics
- Identify and prioritize areas for improvement based on data-driven insights
- Create and implement plans to achieve better conversion rates including constructing actionable CRO roadmaps