Conversion Rate Optimization with Shopify

Learn how to effectively maximize your Shopify store's potential from applying CRO best practices to personalizing customer experiences.

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About this learning path

Co-created with the Shopify Growth Services team, this path teaches you how to improve conversion rates through data-driven audits that will inform a CRO roadmap. By the end of this learning path, you'll be equipped with the knowledge and tools to develop your optimization strategy based on expert guidance and tested frameworks used by Growth Services.

There are no recommended prerequisites for this learning path.

Included resources

In addition to the included courses, this learning path provides hands-on activities, downloadable templates and checklists, and key insights from the Shopify CRO expert on Shopify’s Growth Services team.

You’ll learn how to

  • Analyze your current conversion rates effectively

  • Identify opportunities for improvement through data analysis and a comprehensive CRO audit

  • Create clear CRO roadmaps using our recommended formula

  • Implement A/B tests to track success of your CRO efforts

  • Develop targeted and personalized content

Assessment details

  • Each course has an assessment consisting of 20 scored questions and will take approximately 20 minutes to complete

  • A score of 70% will earn a Shopify course completion badge

  • You can earn a Learning Path completion badge by successfully earning all four course completion badges

Included courses