- Course Overview
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Introduction
- Lead quality and metrics
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Introduction
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Lead quality matters
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Identify your awareness strategy and choose the right goals
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Merchant stories
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Knowledge Check
- Boost retargeting ads with Audiences
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Introduction
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Using Shopify Audiences to empower targeting on ad channels
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Setting up Audiences
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Audience strategies to help expand your reach
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Common troubleshooting issues for Audiences
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Monitoring and testing Audiences
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Merchant stories
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Knowledge Check
- Use Shop to find new customers
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Introduction
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Introduction to Shop
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Best practices for setting up Shop
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Using Shop Campaigns to expand reach and find new customers
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Knowledge Check
- Use Shopify Collabs to partner with influencers
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Introduction
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How Shopify Collabs works
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Choosing the right partners
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Using Shopify Collabs to reach a larger audience
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Knowledge Check
- Closing
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Course Quiz
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Wrap-up and resources
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Course feedback
Finding New Customers with Shopify
Focus on how Shopify's marketing tools can simplify the complexity of finding new customers, building brand awareness, and targeting quality leads
Executing a marketing strategy that generates new customers requires implementation, analysis, and optimization. In this course, we'll focus on how Shopify's marketing tools can simplify the complexity of finding new customers, building brand awareness, and targeting quality leads. We'll address the challenges associated with finding new customers and explore practical strategies for setting up a marketing plan. Specifically, we will leverage Shopify Audiences, Shop Campaigns, and Collabs to enhance ad performance and reach more customers across top ad platforms.
Once you’ve completed this course, you'll have the tools and knowledge to:
- Set up Shopify Audiences to expand your reach and find more customers on top ad platforms
- Explain the value in using Shop Campaigns as a new acquisition point
- Explain how Shopify Collabs helps you to partner with influencer and affiliate marketers
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.