- Course overview
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Introduction
- Implementation strategy
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Implementing site changes
- Testing and continuous improvement
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CRO testing essentials
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Knowledge check
- A/B tests for CRO
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Overview and tools
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Best practices for setting up and running CRO tests
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Video spotlight: Shoplift for A/B testing
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Merchant story: A/B testing
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Activity: creating and testing a hypothesis
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Knowledge check
- Closing
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Wrap-up and resources
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Course quiz
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Course feedback
CRO Implementation and Testing
Learn how to apply testing methodologies to create data-driven improvements that will help increase your conversion rates.
This course guides you through the practical application of A/B and multivariate testing to enhance sales performance. You will learn how to formulate, implement, and evaluate CRO tests based on data-driven strategies.
By the end of this course, you will have the tools and knowledge to:
- Develop CRO testing hypotheses tailored to your specific store goals and translate these hypotheses into practical, actionable site changes
- Conduct A/B tests using a structured and proven methodology
- Translate your CRO testing hypotheses into actionable implementation plans