Marketing Fundamentals Assessment

To earn this badge, pass a proctored assessment that tests your knowledge of the Marketing Fundamentals learning path content.

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Overview

 

Verified Skills badge

Proctored Assessment

40 questions

Learning Path

About this assessment

This assessment tests your knowledge of content from the Marketing Fundamentals learning path. We recommend you complete all the courses in the path prior to taking the assessment. As a candidate for this badge, you should know the fundamentals of each Shopify marketing product/ tool including Shopify Marketing Automation tools (Email, Segmentation, Forms, Inbox, Automation0, Shop Campaigns, Audiences, and Collabs. You should know the basic function of each product, and where and when to use each tool or product throughout your customer journey.

Assessment details

  • The assessment consists of 40 scored questions and will take approximately 40 minutes to complete. There is no time limit for the assessment.
  • A score of 80% will earn a Shopify Verified Skills badge shareable via Credly.
  • Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge

Proctoring details

This assessment uses remote proctoring. Please ensure you are alone and in a quiet environment before starting. No materials can be referenced during the assessment.

Learning path

We recommend you complete all the courses in the learning path prior to attempting the assessment.

Marketing Fundamentals

Assessment outline

Aligning Shopify marketing products to the customer lifecycle: 34%

  • Describe Shopify’s marketing products and features
  • Identify the roles that will primarily be using Shopify’s marketing products
  • Establish the importance of Shopify’s marketing products to growing a store
  • Determine the qualifying criteria for Shopify’s marketing products

Finding new customers with Shopify: 25%

  • Set up Shopify Audiences to expand your reach and find more customers on top ad platforms
  • Explain the value in using Shop Campaigns as a new acquisition point 
  • Explain how Shopify Collabs helps you to partner with influencer and affiliate marketers

Converting site visitors to first-time buyers: 27%

  • Setup Shopify Forms to build an audience from the people who visit your site
  • Setup Shopify Email to enable you to send messages to key segments of customers at a low cost
  • Connect with potential customers over chat using Shopify Inbox

Staying engaged with customers to boost LTV: 14%

  • Maintain engagement with customers using Shopify Marketing Tools
  • Maintain an automated dialog with your customers using Segments and Automations

Curriculum

  • Marketing Fundamentals Assessment
  • Next Steps

Overview

 

Verified Skills badge

Proctored Assessment

40 questions

Learning Path

About this assessment

This assessment tests your knowledge of content from the Marketing Fundamentals learning path. We recommend you complete all the courses in the path prior to taking the assessment. As a candidate for this badge, you should know the fundamentals of each Shopify marketing product/ tool including Shopify Marketing Automation tools (Email, Segmentation, Forms, Inbox, Automation0, Shop Campaigns, Audiences, and Collabs. You should know the basic function of each product, and where and when to use each tool or product throughout your customer journey.

Assessment details

  • The assessment consists of 40 scored questions and will take approximately 40 minutes to complete. There is no time limit for the assessment.
  • A score of 80% will earn a Shopify Verified Skills badge shareable via Credly.
  • Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge

Proctoring details

This assessment uses remote proctoring. Please ensure you are alone and in a quiet environment before starting. No materials can be referenced during the assessment.

Learning path

We recommend you complete all the courses in the learning path prior to attempting the assessment.

Marketing Fundamentals

Assessment outline

Aligning Shopify marketing products to the customer lifecycle: 34%

  • Describe Shopify’s marketing products and features
  • Identify the roles that will primarily be using Shopify’s marketing products
  • Establish the importance of Shopify’s marketing products to growing a store
  • Determine the qualifying criteria for Shopify’s marketing products

Finding new customers with Shopify: 25%

  • Set up Shopify Audiences to expand your reach and find more customers on top ad platforms
  • Explain the value in using Shop Campaigns as a new acquisition point 
  • Explain how Shopify Collabs helps you to partner with influencer and affiliate marketers

Converting site visitors to first-time buyers: 27%

  • Setup Shopify Forms to build an audience from the people who visit your site
  • Setup Shopify Email to enable you to send messages to key segments of customers at a low cost
  • Connect with potential customers over chat using Shopify Inbox

Staying engaged with customers to boost LTV: 14%

  • Maintain engagement with customers using Shopify Marketing Tools
  • Maintain an automated dialog with your customers using Segments and Automations

Curriculum

  • Marketing Fundamentals Assessment
  • Next Steps