- Course overview
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Introduction
- CRO overview
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Understanding CRO
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Optimization framework
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Visitor intent and page types
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Knowledge check
- CRO best practices
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Optimizing Shopify pages
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Recommended CRO audit process
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Merchant story
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Activity
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Knowledge check
- Closing
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Wrap-up and next steps
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Course quiz
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Course feedback
CRO Overview and Best Practices
Course 1 of 4 in Conversion Rate Optimization with Shopify
Learn how to apply CRO best practices and understand visitor intent to effectively drive conversions.
This course teaches you how to apply conversion rate optimization (CRO) best practices to your Shopify store and how to evaluate the way visitors interact with different page types within a Shopify store.
By the end of the course, you will have the tools and knowledge to:
- Define the overall conversion funnel stages and describe the key elements in a site visitor’s conversion path
- Understand site functionalities and conversion opportunities for different Shopify page types including the homepage, collection pages, and product pages
- Apply CRO best practices to different page types to optimize onsite conversion rates
- Conduct a CRO audit to improve customer experience and conversion rates