- Localization overview
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Introduction
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Understanding localization
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Why localization matters
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Knowledge check
- Localization strategies
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Local language
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Branding and messaging
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International SEO
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Local conventions
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Legal and regulatory compliance
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Knowledge check
- Enhancing the customer experience
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Localizing customer support
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Localization checklist
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Knowledge check
- Closing
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Wrap-up and next steps
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Course quiz
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Course feedback
Localization Strategies
Course 5 of 8 in Expanding Your Shopify Business Internationally
Learn how to make your brand feel like it belongs across borders.
This course will provide you with the knowledge needed to expand your business internationally, addressing cultural and legal considerations along the way. It is designed for small to medium-sized business owners who want to learn how to adapt products and services to different cultures and languages.
By the end of this course, you’ll have the tools and knowledge to:
- Use localization strategies to adapt product descriptions, marketing, and website design
- Create culturally relevant marketing messages for international audiences
- Evaluate the impact of post-purchase support on customer retention and satisfaction in global markets