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Introduction
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Researching the demand and consumer preferences
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Assessing economic conditions
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Knowledge check
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Merchant scenario: New market research
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Activity: Market research
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Wrap-up and resources
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Course quiz
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Course feedback
Researching Your International Target Market
Course 2 of 8 in Expanding Your Shopify Business Internationally
Learn how to identify market demand when selling to a new region.
Conducting market research will help you refine your target audience in a new region by defining and understanding what they like and how they prefer to shop. It can also help you understand competition in the new region. Who is selling similar products? How do they present themselves in the market? What makes customers choose them?
By the end of this course, you’ll have the tools and knowledge to:
- Identify key components of market research
- Analyze research data to guide decision-making for entering new markets