Selling and Positioning Shopify Marketing Products

Learn how to effectively communicate the value of Shopify's marketing products. After completing the learning path, pass a proctored assessment to earn your Selling and Positioning Shopify Marketing Products badge.

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Learning path included

Proctored assessment

Verified Skills Badge

Please note: you can access this learning path without the Verified Skills Badge here.

About this learning path

In these two courses, you’ll learn about Shopify’s marketing products that help merchants grow and expand their businesses and increase sales. You will then learn how to best speak to each of these products in your conversations with merchants, as well as how to position these products, their key value propositions, and how to handle common objections.

Requirements: It’s recommended that you are familiar with the Shopify platform and the co-selling process. You can take the courses listed below for a high level overview of Shopify, its platform, and how we co-sell. 

Assessment details

  • The assessment consists of 40 scored questions and will take approximately 40 minutes to complete. There is no time limit for the assessment.
  • A score of 80% will earn a Shopify Verified Skill badge shareable via Credly.
  • Assessments may contain up to 10 additional unscored questions that do not impact your results. These are inserted randomly into the assessment to gather data for future testing.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge.

Assessment outline

Introduction to Shopify Marketing Products: 37%

  • Describe Shopify marketing products and features
  • Identify the roles that will primarily be using marketing products
  • Establish the importance of marketing products to growing a store 
  • Determine the qualifying criteria for marketing products 

Positioning business growth with marketing products: 62%

  • Recognize the benefits of Shopify’s marketing tools as they relate to common pain points and objectives that merchants have
  • Identify merchant business goals and blockers that would trigger a conversation about Shopify marketing products
  • Formulate probing questions to qualify a merchant
  • Pitch specific Shopify marketing tools to qualified merchants that match their business goals
  • Respond to common objections