- Course overview
-
Introduction
- Understanding the value of Shopify's marketing products
-
Introduction
-
What are the benefits of Shopify's marketing tools?
-
What are the marketing benefits of Shopify's products to expand reach?
-
What are the marketing benefits of Shopify ad channel products?
-
What are the marketing benefits of Shopify advanced products?
-
Knowledge check
- Talking about Shopify's marketing products
-
Introduction
-
What to listen for
-
What to ask
-
What to say about marketing automation tools
-
What to say about ad channel products
-
Objection handling
-
Knowledge check
-
Case study: SparkToy's customer service transformation
- Closing
-
Wrap-up and resources
-
Course feedback
Positioning Business Growth with Marketing Products
This course will demonstrate how to introduce, position, and sell Shopify’s marketing products to merchants based on their needs and goals.
In this course, you’ll dive into the strategic use of Shopify’s marketing products and learn how these tools address merchant pain points and objections. You’ll learn how to form qualifying questions, effectively pitch tailored marketing solutions, and skillfully handle common objections.
By the end of this course, you’ll have the tools and knowledge to:
- Position Shopify’s marketing products against a merchant’s pain points and objectives
- Formulate probing questions to qualify a merchant for marketing products
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.