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The Shopify value pillars
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Competitive differentiation
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Objection handling
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Pricing strategy and total cost of ownership
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Knowledge check
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Course feedback
Positioning the Shopify Advantage
Learn how to position Shopify as the preferred commerce platform for prospective merchants.
Have you ever noticed how some brands effortlessly attract and retain loyal customers while others struggle to make an impact? This difference often stems from how effectively a brand communicates its unique value, not just what it sells. In this course, you’ll learn Shopify’s unique product offering and how we compare to other platforms in the market.
By the end of this course you’ll have the tools and knowledge to:
- Describe the Shopify Value Pillars and their relationship to a prospect’s business challenges.
- Defend common competitor comparison objections by leveraging Shopify's value proposition.
- Explain Shopify's platform pricing strategy.
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.