- Overview
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Introduction
- Why invest in a personalized buying experience?
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Tailor the buying experience
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Buyer story: Buyers Rachel and David
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Knowledge check
- Implementing custom pricing strategies
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Custom pricing
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Buyer story: David's custom pricing experience
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Knowledge check
- Adding flexible payment options
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Payment options
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Merchant story: Using flexible payment options
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Knowledge check
- Building personalized storefronts
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Storefront contextualization
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Quick order list
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Checkout and customer accounts customization
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Advanced customization options
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Merchant story: Personalized storefronts
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Knowledge check
- Closing
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Wrap-up and resources
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Course quiz
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Course feedback
Personalizing the B2B Buying Experience
Learn how to create a personalized buying experience for wholesale customers.
This course will teach you how to make customizations to a B2B store in order to create personalized experiences for wholesale buyers.
By the end of this course, you’ll be able to:
- Implement different pricing strategies, set flexible payment and order functionality, and learn about storefront customization to create a tailored B2B buying experience
- Understand the importance of investing in a great B2B buying experience to improve customer loyalty, increase competitiveness, and drive long-term success