- Course overview
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Introduction
- Leveraging landing pages for optimal CRO
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Landing page fundamentals
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Creating custom landing pages
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Activity: Design a high-converting marketing landing page
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Knowledge check
- Introduction to personalization
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Personalized user experiences
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Personalization techniques
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Merchant story / Shopify video: Demonstration of personalization and targeting
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Activity: Create a personalization concept for your store
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Knowledge check
- Closing
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Wrap-up and resources
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Course quiz
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Course feedback
CRO Targeting and Personalization
Learn how to improve conversion rates by personalizing the customer experience using techniques such as customized landing pages and targeted messaging.
This course teaches you how to personalize the customer experience through customized landing pages and targeted messaging. You’ll learn how to create a dynamic and tailored store experience that anticipates customer preferences to grow engagement and sales.
By the end of this course, you will have the tools and knowledge to:
- Design and implement customized landing pages that align with the specific needs and behaviors of your target audience
- Develop and apply a strategic personalization plan that leverages data insights to enhance your Shopify landing pages
- Assess and understand the direct benefits of personalized shopping experiences and how they contribute to improved conversion rates