- Course overview
-
Introduction
- Branding and positioning
-
Your mission, vision, and values
-
Brand identity
-
Visual identity
-
Verbal identity
-
Brand strengths and your unique value proposition
-
Brand consistency
-
Brand’s role in SEO
-
Knowledge check
- User experience (UX)
-
What is UX?
-
Components of a great UX
-
Designing user-friendly navigation menus and pathways
-
Responsive design and optimizing websites for mobile devices
-
How to find UX issues on your site
-
The continued importance of SEO
-
Knowledge check
- Effective landing pages
-
Essential components of an effective page design
-
The continued importance of SEO
-
Knowledge check
- Closing
-
Wrap-up and resources
-
Quiz
-
Course Feedback
Branding, Positioning, and Building an Effective Online Presence
Learn to create a powerful brand identity that resonates with your audience by defining your mission, vision, and values while crafting unique value propositions and engaging storytelling.
In today's landscape, a strong brand identity and effective online presence can set you apart from the crowd. This course is designed for small to medium-sized businesses looking to craft a powerful brand identity and position themselves for success in the digital marketplace.
By the end of this course, you’ll have the tools and knowledge to:
- Define your brand’s mission, vision, and values in a way that resonates with your target audience
- Build a cohesive and consistent brand identity across all channels
- Craft a unique value proposition (UVP) that highlights your brand's strengths and competitive advantages
- Design user-friendly, high-converting landing pages with optimized navigation and compelling calls to action
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.