Creating a Digital Marketing Strategy

This learning path covers essential brand marketing knowledge, including unified commerce, strategic initiatives, audience engagement, and social media growth. Explore influencer and affiliate marketing. Complete the path and pass an assessment to earn your Digital Marketing Strategy badge.

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Learning path included

Proctored assessment

Verified Skills Badge

Please note: you can access this learning path without the Verified Skill Badge here.

About this learning path

This learning path will equip you with the skills to build and market your brand effectively, from establishing a strong foundation in unified commerce to implementing strategic marketing campaigns. You’ll learn how to connect with your audience through compelling content, leverage the power of social media, and drive sales with influencer and affiliate partnerships. You’ll also explore how to create impactful marketing plans for seasonal events and use data to refine your strategies and achieve business goals. After completing the learning path, pass a proctored assessment to earn your Creating a Digital Marketing Strategy badge.

 

Requirements

Before starting on this path, we recommend that you are familiar with the Shopify platform and its features. You can take the following courses for a high level overview of Shopify, its platform:

Assessment details

  • The assessment consists of 30 scored questions and will take approximately 30 minutes to complete. There is no time limit for the assessment.
  • A score of 80% will earn a Shopify Verified Skills badge shareable via Credly.
  • Badges are valid for two years from the date of successful completion.
  • Please visit the Help page for more information on earning and sharing your badge

Assessment outline

Foundations of Unified Commerce Marketing: 26%

Digital Marketing Essentials: 23%

Branding, Positioning, and Building an Effective Online Presence: 20%

Social Media and Content Marketing: 13%

Influencer and Affiliate Marketing: 13%

Seasonal and Event-Based Marketing: 5%

Foundations of Unified Commerce Marketing
Gain a foundational understanding of unified commerce by exploring its key components, sales channels, and performance metrics in this course.
FREE
60
Marketing

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Digital Marketing Essentials
Learn how to create effective digital marketing strategies that drive customer engagement, increase conversions, and build long-term loyalty through optimized content, email, and SMS campaigns.
FREE
65
Marketing

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Branding, Positioning, and Building an Effective Online Presence
Learn to create a powerful brand identity that resonates with your audience by defining your mission, vision, and values while crafting unique value propositions and engaging storytelling.
FREE
45
Marketing

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Social Media and Content Marketing
Discover effective strategies for leveraging social media and content marketing to enhance your brand's presence and foster business growth through a well-structured content calendar.
FREE
80
Marketing

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Influencer and Affiliate Marketing
Explore the essentials of influencer and affiliate marketing to grow your business by identifying suitable influencers, building strong partnerships, and utilizing performance-based strategies.
FREE
30
Marketing

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Seasonal and Event-Based Marketing
Learn to create a holiday-specific marketing strategy that resonates with your audience by tailoring campaigns to each holiday's unique themes and understanding the psychological triggers of urgency and scarcity.
FREE
30
Marketing

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Creating a Digital Marketing Strategy Assessment
To earn this badge, pass a proctored assessment that evaluates your understanding of the Creating a Digital Marketing Strategy learning path content. We recommend completing all courses within the learning path before attempting the assessment.
$149
30
Exam AI_PROCTORED Badge link_retake_11gd3x24nro51 link_3fp1u528jklmt

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