Creating a Digital Marketing Strategy Path

About this learning path

Prepare to enhance your brand marketing skills with Shopify. In this series of courses, you’ll explore unified commerce to create seamless customer experiences across all sales channels. You’ll define your brand’s mission, vision, and values, while also learning to craft targeted content for each stage of the customer life cycle—from awareness to conversion and retention.

Additionally, you’ll discover effective strategies for engaging customers through social media, email, and SMS marketing. You’ll learn to create a compelling social media strategy, build and segment email lists for targeted campaigns, and leverage influencer marketing to expand your reach. The courses will also guide you in developing impactful marketing plans for seasonal events and utilizing psychological triggers to maximize sales and achieve your business goals.

Requirements