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Creating a Digital Marketing Strategy Assessment
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Creating a Digital Marketing Strategy Assessment
To earn this badge, pass a proctored assessment that evaluates your understanding of the Creating a Digital Marketing Strategy learning path content. We recommend completing all courses within the learning path before attempting the assessment.
About this assessment
This assessment evaluates your understanding of key concepts from the Creating a Digital Marketing Strategy learning path, which covers various aspects of digital marketing, unified commerce, and customer engagement strategies. We recommend completing all courses in the path before attempting the assessment to ensure a comprehensive grasp of the material.
To pass the exam, you should grasp unified commerce concepts, key performance metrics, and customer life cycle stages. Familiarity with market research methods, effective content creation for various platforms, and compliance with data protection regulations will also be essential for demonstrating your marketing knowledge.
Assessment details
- The assessment consists of 30 scored questions and will take approximately 30 minutes to complete. There is no time limit for the assessment.
- A score of 80% will earn a Shopify Verified Skills badge shareable via Credly.
- Badges are valid for two years from the date of successful completion.
- Please visit the Help page for more information on earning and sharing your badge
Proctoring details
This assessment uses remote proctoring. Please ensure you are alone and in a quiet environment before starting. No materials can be referenced during the assessment.
Learning path
We recommend you complete all the courses in the learning path prior to attempting the assessment.
Creating a Digital Marketing StrategyAssessment outline
Foundations of Unified Commerce Marketing: 26%
- Define unified commerce and its significance in modern marketing, including key components and channels
- Identify essential metrics and KPIs for measuring performance, and develop customer personas based on market research
Digital Marketing Essentials: 23%
- Understand the customer life cycle stages and create a marketing strategy that aligns with each stage
- Develop engaging content, including blog posts and product descriptions, while implementing email segmentation and automation
Branding, Positioning, and Building an Effective Online Presence: 20%
- Define your brand’s mission, vision, and values while building a cohesive brand identity across channels
- Design user-friendly website navigation and optimize for mobile and responsive design to enhance the customer experience
Social Media and Content Marketing: 13%
- Identify unique features of major social media platforms and determine which align best with marketing goals
- Create a balanced content calendar that integrates promotional and value-driven content
Influencer and Affiliate Marketing: 13%
- Recognize different types of influencers and their roles, and research influencers that align with your brand values
- Build relationships with influencers and set KPIs to measure the success of influencer marketing campaigns
Seasonal and Event-Based Marketing: 5%
- Identify relevant holidays and events for targeted marketing campaigns and develop seasonal marketing plans
- Apply psychological triggers like urgency and scarcity to influence consumer behavior and drive conversions