- Course Overview
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Introduction
- Customer Life cycle
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Understanding the customer life cycle
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Awareness stage: Finding customers and driving traffic
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Engage and convert: Capturing leads and driving sales in the conversion stage
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Retention stage: Creating loyalty and repeat purchases
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Crafting content for each stage
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Knowledge check
- Content Marketing
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Search optimization defined
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Blogging
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Video marketing
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Knowledge check
- Email and SMS Marketing
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Building and segmenting email lists
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Effective strategies for growing and maintaining email lists
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Tailoring messaging for different audiences
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Strategies for SMS/text marketing campaigns
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Email/text automations and drip campaigns
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Compliance considerations for email and SMS marketing
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Knowledge check
- Closing
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Wrap-up
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Quiz
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Course Feedback
Digital Marketing Essentials
Learn how to create effective digital marketing strategies that drive customer engagement, increase conversions, and build long-term loyalty through optimized content, email, and SMS campaigns.
Are you ready to engage customers like never before? This course is designed for small to medium-sized merchants who want to develop effective digital marketing strategies that drive customer engagement, increase conversions, and build long-term loyalty through optimized content, email, and SMS campaigns.
By the end of this course, you’ll have the tools and knowledge to:
- Define the stages of a typical customer life cycle and their purpose in driving conversions
- Create a basic marketing customer life cycle strategy that aligns with your brand objectives
- Leverage content creation best practices, including SEO-optimized product descriptions and compelling blog content
- Implement effective email and SMS marketing strategies, including automation and compliance with data protection regulations
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.