- Course overview
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Introduction
- Understanding the unified commerce landscape
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Unified commerce: The key to seamless customer experiences
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Key components of unified commerce
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Meeting customers everywhere: Essential sales channels
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Knowledge check
- Measuring success: Key metrics and KPIs
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Setting clear and measurable business goals
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Your metrics toolkit
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Essential metrics and KPIs
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From data to insights: Tracking and reporting
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Knowledge check
- Researching your market and building customer personas
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Discovering your audience
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Building effective personas
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Customer segmentation
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Knowledge check
- Closing
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Wrap-up and resources
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Quiz
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Course Feedback
Foundations of Unified Commerce Marketing
Course 1 of 7 in Creating a Digital Marketing Strategy
Gain a foundational understanding of unified commerce by exploring its key components, sales channels, and performance metrics in this course.
87% of retailers recognize the importance of unified commerce. Mastering its principles is essential for staying competitive. This course provides a foundational understanding of unified commerce, targeting merchants looking to enhance their knowledge of seamless shopping experiences.
By the end of this course, you’ll have the tools and knowledge to:
- Define the concept of unified commerce and explain its significance in today's marketing landscape
- Define the concept of unified commerce and explain its significance in today's marketing landscape
- Identify key components and channels involved in a unified commerce strategy
- Measure performance using essential metrics and KPIs to evaluate unified commerce success
- Conduct effective market research and develop customer personas that align with your business goals
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.