- Course overview
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Introduction
- Getting started with a marketing calendar
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Building a marketing calendar
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Strategic planning and tools
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Merchant story: Planning a promotional calendar
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Knowledge check
- Key holidays and events relevant to your business
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Preparing for key holidays and events
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Enhancing holiday content
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Merchant story: Getting ready for BFCM
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Knowledge check
- Psychological triggers of urgency and scarcity in consumer behavior
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Psychology of urgency and scarcity
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Examples of urgency and scarcity tactics
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Balancing ethical use of psychological triggers
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Merchant story: Using trigger tactics
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Knowledge check
- Activity
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Planning for the year
- Closing
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Wrap-up and next steps
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Quiz
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Course feedback
Seasonal and Event-Based Marketing
Course 6 of 7 in Creating a Digital Marketing Strategy
Learn to create a holiday-specific marketing strategy that resonates with your audience by tailoring campaigns to each holiday's unique themes and understanding the psychological triggers of urgency and scarcity.
Capitalize on key moments throughout the year to drive sales and engage your audience effectively. This course is designed for small to medium-sized businesses looking to harness the power of seasonal and event-based marketing strategies to boost their sales and brand presence.
By the end of this course, you’ll have the tools and knowledge to:
- Identify relevant holidays and events to create targeted marketing campaigns
- Develop seasonal marketing plans tailored to your specific business goals
- Apply psychological triggers such as urgency and scarcity to influence consumer behavior
- Implement tactics like limited-time offers and exclusive deals to drive immediate conversions
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.