- Course overview
-
Introduction
- Influencer marketing
-
Types of influencers and their role in marketing
-
Identifying your influencers
-
Outreach strategies for initial contact
-
Relationship best practices
-
Potential challenges
-
Knowledge check
- Affiliate marketing
-
The importance of affiliate marketing
-
Knowledge check
- Closing
-
Wrap-up and next steps
-
Course Quiz
-
Course Feedback
Influencer and Affiliate Marketing
Course 5 of 6 in Creating a Digital Marketing Strategy Path
Explore the essentials of influencer and affiliate marketing to grow your business by identifying suitable influencers, building strong partnerships, and utilizing performance-based strategies.
Trust and authenticity drive consumer choices; leveraging influencer and affiliate marketing can transform your brand's reach and engagement. This course is tailored for small to medium-sized businesses seeking to harness the power of influential voices and affiliate partnerships to grow their audience and boost sales.
By the end of this course, you’ll have the tools and knowledge to:
- Identify and describe different types of influencers and their roles in marketing
- Research and select influencers whose audience aligns with your brand values
- Create effective outreach strategies to initiate and manage influencer partnerships
- Set clear KPIs and objectives to measure the success of your influencer marketing campaigns
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.