- Course overview
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Introduction
- Social media marketing
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The social media landscape
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Create your social media strategy
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Knowledge check
- Types of content
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Overview
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Promotion and value-driven content
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Organic and paid content
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The secret power of UGC
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Knowledge check
- Marketing Tools
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Shopify Audiences
- Planning your content
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Organizational strategies
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Measuring success with metrics
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Goals and measurements: A case study
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Creating the content calendar
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Knowledge check
- Social media platforms
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Creating a presence
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Meta and Facebook overview
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Instagram overview
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TikTok overview
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Pinterest overview
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Knowledge check
- Closing
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Wrap-up and next steps
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Quiz
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Course Feedback
Social Media and Content Marketing
Course 4 of 6 in Creating a Digital Marketing Strategy Path
Discover effective strategies for leveraging social media and content marketing to enhance your brand's presence and foster business growth through a well-structured content calendar.
A well-crafted social media strategy can be the key to unlocking your brand's potential. This course is designed for small to medium-sized businesses eager to enhance their online presence and engage effectively with their audience through social media and content marketing.
By the end of this course, you’ll have the tools and knowledge to:
- Describe the unique features and demographics of major social media platforms
- Determine which platforms align best with your marketing goals and target audiences
- Identify various types of content and how to effectively engage customers across different platforms
- Plan and create a content calendar that balances promotional and value-driven content to maximize engagement
How to get started
You can go through this course at your own pace and on any device. For information about minimum technology requirements to access courses and assessments, navigate to our Help page.